Profitable Petroleum Retail Practices
The evolution of the retail petroleum business continues at a considerable pace.
- Level
- Intermediate
- Type
- Classroom

Trusted by Leading Companies
Our training programs are promoted to engineers, supervisors, and technical teams across the globe, supporting their continuous development and operational competency.
About Training
The evolution of the retail petroleum business continues at a considerable pace. With more service stations established over the past few years, the industry has become more competitive within both regulated and
deregulated environment.
This 3-day course focuses on the knowledge and skills needed to maximize returns from service outlets and retail networks. It provides the practical tools and ideas to increase retail profit margin, both in c-store and forecourt, at the same time improve retail operation.
Improved Strategies in Petroleum Retailing
This course will deliver the improved strategic framework for your retail business, and help you to identify the root causes of low retail sales and high operating cost problems, and make sure you leave the workshop with a solid drafted plan for immediate implementation.
Real Life Examples & Case Studies
The course will be highly interactive and participative with all learning styles including roleplaying and group discussion to maximize attendees learning outcomes. Real life scenarios, case studies and best practice processes will be shared throughout the training session.
Training Objectives
- Increase Retail Sales Revenue
- Reduce Retail Operation Cost
- Improve Retail Performance
- Enhance Retail Staff Interpersonal Skills
- Apply Action Plan Immediately in Business
Audiences
This course has been specifically targeted to anyone who are managing sales/cost, OR sitting at a higher position level/looking at a larger picture in petroleum retailing, OR involved in whole/part of petroleum retail value chain operation.
Job Titles Include:
- Head of Retail
- Retail Sales Manager
- Retail Business Manager
- Category Manager
- C-Store Manager
- Regional Manager
- Area Manager
- Territory Manager
Instructor
Roger Simpson
Practical
Over 35 years of experience in petroleum retailing industry and 20 years are in Shell New Zealand and Shell Australia.
Training And Consulting
For the past 25 years, Roger has delivered training and coaching programs to retail clients in 7 countries including (Malaysia, Singapore, and Thailand), with most experiencing sales increases well in excess of 100%.
Regional
Clientele base is from the SEAsian region, as well as in the US, and UK such as Shell, BP, 7-Eleven Australia, Caltex, Mobil
Daily Aims
DAY 1 Retail Market Analysis and Root Cause Identification
- Retail Market Understanding
- Root Cause Identification for Retail Problems
- Outstanding Customer Service
- Sales improvement
DAY 2 Retail Operation Management
- Category Management
- Inventory Management
- Retail Supply Chain and Logistics
DAY 3 Cost Reduction Efforts
- Technology
- Cost management
- Communication, Influence, and Negotiation in Petroleum
- Retail
- Managing Retail Team
- Summary, Action Plans, and Ongoing Support
Training Schedule
| Code | Start Date | End Date | Locations | Cost | Instructor |
|---|---|---|---|---|---|
| PST0384-201601 | Kuala Lumpur, Malaysia | USD 2,995 | Roger Simpson |
Why Choose This Training
Credibility
Align with API/ASME standards. Trusted by major operators.
Expert Instructors
Led by industry veterans with real field experience.
Real Case Studies
Practical application of concepts through real world scenarios.
Practical Skills
Hands on calculations and decision making for FFS outcomes.
Trusted by Operators
Delivered to Aramco, ADNOC, SABIC, and other major operators.
Global Training Standard
Recognized across major industries by PetroSync's proven approach.
Professional Training Aligned with Industry Standards
Practical, industry ready training designed for real work environments
Limited seats available













