Successful Retail Category Management
In the past decade, the impact and challenges of rising e-commerce towards brick & mortar retail has become increasingly profound than ever before.
- Level
- Intermediate
- Type
- Classroom
Trusted by Leading Companies
Our training programs are promoted to engineers, supervisors, and technical teams across the globe, supporting their continuous development and operational competency.
About Training
In the past decade, the impact and challenges of rising e-commerce towards brick & mortar retail has become increasingly profound than ever before. The growth of online sales continues to outstrip retail stores growth and shows no signs of slowing down. A changing world means existing retail strategies need to be revised and new strategies will need to be developed to become and remain competitive. A key driver to lifting retail performance is to dramatically improve the competency of the Category Management function. Merchants need a better way to build solid category strategies, design compelling assortments, plan productive planograms, and efficiently price and promote to the market—and they need it now.
This 3-day course delivers the best practices of Category Management skills, learning and knowledge required to develop a leading edge convenience store business. In this highly interactive 3-day course you’ll learn from a leading international C-Store Category Management expert with multinational (including Malaysia and Thailand) experience.
Real life examples and Case Studies
Drawing on real life experiences from companies that have adopted successful category management and leverage the advantages. This course also allows time for role plays and active involvement. Participants will have the opportunity to explore and discuss the pros and cons of the various strategies and their relative results.
Training Objectives
Understand Your Consumer Better
Be more consumer-centric by gaining an improved understanding of consumer behaviour analytics, customer behaviour and the customer value proposition
Drive C-Store Sales
Expand C-Store sales by adopting better product mix to meet consumer demand, more effective promotions on critical items, and better price image sustainability.
Improve Profit Margins
Increase store profit margins by effectively price through "real consumer value" models and lower operation costs of stores by using FAR-SPPACE™ approach.
Develop Better Vendor Relation
Strengthen your organization’s relationship with your vendor by mastering the secret of negotiation, understanding the trading terms better, and improving the alignment of marketing programs.
Enhance Store Operation Efficiencies
Improve retail store operation by embracing better store management benchmarking to FAR-SPPACE™ approach and linking Category and Operation together.
Audiences
This course has been specifically targeted to those who wish to develop their strategic category management capability. Job Titles Include:
- Category Manager
- Category Management Executive
- Merchandising Manager
- Merchandising Executive
- Category Buyer
- Trade Marketing Manager
- C-Store Manager
- Convenience Manager
Instructor
Malcolm Scrymgeour
Over 25 years of category management, marketing, and retail operation experience in petroleum retailing industry including in Shell New Zealand and Shell Australia.
For the past 25 years, Malcolm has delivered retail training, coaching, and consulting programs to retail clients in 10 countries including Australia, New Zealand, USA, Malaysia and Thailand. Topics extends from category management to operations, ranging promotions, terms, space, pricing, marketing, business planning and strategic consulting.
Clientele base is from Australia, USA, New Zealand and ASEAN countries.
Daily Aims
DAY 1 — Understanding Category Management
- Background to Category Management
- The Customer Value Proposition
- Understanding the Consumer
DAY 2 — Trading Terms and Supplier Relation
- Supplier Negotiation and Process
- Buying and Trading Terms
DAY 3 — Four key Category Levers
- Retail Pricing
- Space Management
- Operations Management
- Range and promotions Management
- Summary and Action Plan
Training Schedule
| Code | Start Date | End Date | Locations | Cost | Instructor |
|---|---|---|---|---|---|
| PST0394-201601 | Kuala Lumpur, Malaysia | USD 2,995 | Malcolm Scrymgeour |
Why Choose This Training
Credibility
Align with API/ASME standards. Trusted by major operators.
Expert Instructors
Led by industry veterans with real field experience.
Real Case Studies
Practical application of concepts through real world scenarios.
Practical Skills
Hands on calculations and decision making for FFS outcomes.
Trusted by Operators
Delivered to Aramco, ADNOC, SABIC, and other major operators.
Global Training Standard
Recognized across major industries by PetroSync's proven approach.
Professional Training Aligned with Industry Standards
Practical, industry ready training designed for real work environments
Free Consultation Limited seats available
