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Malcolm Scrymgeour

Principal, Zumo Retail

Biography

Over 25 years of category management, marketing, and retail operation experience in petroleum retailing industry including in Shell New Zealand and Shell Australia.

For the past 25 years, Malcolm has delivered retail training, coaching, and consulting programs to retail clients in 10 countries including Australia, New Zealand, USA, Malaysia and Thailand. Topics extends from category management to operations, ranging promotions, terms, space, pricing, marketing, business planning and strategic consulting.

Clientele base is from Australia, USA, New Zealand and ASEAN countries.